Research & Planning

At CNIB Access Labs, we understand the importance of staying ahead of the curve when it comes to accessibility planning and market research. Our experts are here to help you achieve your inclusion and ESG (Environmental, Social, Governance) strategy goals.

A photo of two multi-ethnic female colleagues having a lively discussion in an office space. They are both elegantly dressed in business casual clothing and are surrounded by indoor plants.

We’re here to help you succeed

Accessibility planning and market research are key components of any successful DEI (Diversity, Equity, and Inclusion) strategy.

By leveraging our quantitative and qualitative research, including surveys and focus groups, we can help shape your organization’s accessibility action plan and corporate DEI strategy.

At CNIB Access Labs, we strongly believe in the principle of “Nothing About Us Without Us (opens in a new window).” That’s why our research methods, including focus groups and community surveys, involve the active participation of individuals with disabilities. By engaging their valuable insights, we gain a deeper understanding of their needs, preferences, and experiences.

Our actionable insights ensure measurable progress toward accessibility goals. Whether you’re looking to improve your ESG score or enhance your diversity equity and inclusion training, we can help. Our human-centered design approach, coupled with our expertise in accessible customer journeys and market research, allows us to provide you with the competitive insights and recommendations needed to achieve your goals.

At CNIB Access Labs, we’re dedicated to helping our clients build more inclusive organizations.

A closeup photo of a survey report. The report showcases several bar charts and graphs showcasing the results of the survey.

Reach an untapped market

39%

is the expected growth in customer base by companies that embrace inclusive design principles.

Source: Accenture (PDF) (opens in a new tab)

89%

of consumers are more likely to make another purchase after a positive customer service experience.

Source: Global Disability Innovation Hub

$55B

is the annual purchasing power of Canadians with disabilities.

Source: Ontario Chamber of Commerce, 2017